FOR IMMEDIATE RELEASE
Katherine Hypolite, Communications Coordinator, 401-942-1430 x255, firstname.lastname@example.org
JOHNSTON, RI—Rhode Island Resource Recovery Corporation (Resource Recovery) and Recycle Across America (RAA) are once again joining forces to promote proper recycling. Last Earth Day, Rhode Island became the first state in the nation to adopt standardized recycling bin labels from RAA. Today, on the heels of that anniversary, Resource Recovery will be recognized by Recycle Across America at an EPIC “Let’s recycle RIght!” celebration at the Providence Public Library.
During the event, famed photographer Timothy White (RISD ’79), will photograph local celebrities and VIPs as part of Rhode Island’s upcoming “Let’s recycle RIght!” PSA campaign—set to launch in summer 2017. Confirmed photo shoot participants include:
Timothy J. Babineau, CEO, Lifespan
Shura Baryshnikov, Dancer/Actor/Educator
Chachi Carvalho, Rapper
Alex Eaves, Reuse pro and filmmaker
'Gansett Girls: Amanda Holt & Jamie Buscher
Nellie Gorbea, RI Secretary of State
MaxMan, RI’s Recycling Superhero
Dan Mckee, RI Lt. Governor
Rhody the Ram, URI Mascot
Kendrick Sampson, Actor, How to Get Away with Murder
Neil Steinberg, President & CEO, RI Foundation
Jonathan Stone, Executive Director, Save The Bay
Ed Tarbox, TV personality/Owner, Tarbox Toyota
Gabe Toro, Former URI soccer star/Head Coach Men’s Soccer, CCRI
Erika van Pelt, Singer, American Idol finalist
John Zox, Drummer, Zox
“With so many noteworthy Rhode Islanders supporting our education campaign, it’s clear that recycling right matters to the Ocean State,” said Krystal Noiseux, Education and Outreach Manager for Resource Recovery. “We’re so grateful to this all-star cast for helping us get this important message out.”
Although a first for Resource Recovery, Recycle Across America is no stranger to celebrity-fueled PSA campaigns. Stars who have also thrown their support behind the initiative include Jeremy Piven, Angie Harmon, Johnny Galecki, Kristen Bell, Bill Maher, Ian Somerhalder, Alanis Morissette, Gabby Reece, Anthony Mackie, Stana Katic, Elvis Nolasco and many others.
“At a time when it’s most needed, Rhode Island has joined Recycle Across America to create the most advanced recycling program and recycling campaign in U.S. history,” remarked Mitch Hedlund, executive director of Recycle Across America. “Recycling is unarguably the #1 thing society can do to simultaneously to improve the environment, the economy, manufacturing, and to prevent waste from going into the oceans -- but it doesn’t work if it’s confusing. This is why RI’s leadership is so monumental, because they are showing how an entire state can come together to solve a major issue in a simple commonsense way that goes beyond their state. We now have other states preparing to follow their lead. And words cannot express our appreciation for Lamar’s epic donation of ad space to help advance the cause. This is truly a story of heroes coming together for the greater good.”
The photoshoot will be live-streamed in real-time onto digital billboards across the U.S., thanks to a national donation of billboard space from Lamar Advertising Company. It is expected to result in more than four million PSA ad spots across the U.S.
“We are thrilled to help promote Recycle Across America's standardized labeling solution and to celebrate Rhode Island's leadership in recycling at this amazing event," said Allie McAlpin, Communications Director for Lamar Advertising Company. "Using our live-streaming technology on digital billboards, we'll display the celebrity PSA photos as they're taken live at the event in Providence to Lamar digital billboards. The live-streaming to billboards brings a fun, unique element to the event, and we are excited to share this important PSA with millions of people for Earth Month."
Rhode Islanders can expect to see more of the “Let’s Recycle RIght!” message this summer, as campaign elements land in their mailboxes, light up billboards, and hit the airwaves. Before summer, Rhode Islanders are encouraged to follow #LetsRecycleRIght for exclusive sneak peeks and lookout for Lamar billboards from Wednesday April 26th to Sunday April 30th.
To learn more about Recycle Across America’s standardized labeling solution visit: www.recycleacrossamerica.org
About Resource Recovery
Resource Recovery is the quasi-public agency dedicated to providing Rhode Islanders with safe, environmentally compliant, clean, and cost effective waste and recycling services. The agency operates the state’s Materials Recycling Facility, Leaf and Yard Compost, Eco-Depot, and Central Landfill, and provides free programs and services to help the RI community manage materials more sustainably.
About Recycle Across America
Recycle Across America (RAA) is a 501(c)(3) nonprofit organization that is committed to expediting environmental progress with actual solutions that fix critical issues. RAA has created the first and only society-wide standardized labeling system for recycling bins to finally resolve the public confusion at recycling bins. Recycle Across America's standardized labels solution have been deemed a "World-changing solution" by Ashoka and "One of the most important environmental fixes taking root today" by the New York Times.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,600 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.
About Timothy White
Timothy is one of the world's most sought-after celebrity photographers. For over thirty years, Timothy has captured the intimate and playful sides of legendary actors as well as the innocence of up and comers. He has shot photography for some of the most recognizable movie posters of our time, the covers of countless high-profile publications, and imagery for an extraordinary and expansive roster of musicians. Currently, he has four published works. Timothy has been the recipient of many photography and film awards, including the Lucie Award for International Photographer of the Year. His photographs are exhibited in galleries and museums worldwide. As a partner in The Morrison Hotel Gallery, Timothy regularly curates and produces events in New York and Los Angeles. In addition, Timothy contributes to numerous non-profit organizations both as an activist for their cause and donating his time and work. Most recently, he has supported amfAR, Stuart House, and City Harvest and shot campaigns for The Joyful Heart Foundation, Operation Smile, and Recycle Across America. www.TimothyWhite.com